Communication is a skill that can be learned and developed, and one that is not commonly the strong suit for many dentists. There is almost always a gap between what patients think they need and what the dentist thinks they need, and communication is what bridges that gap. This course was created by dentists for dentists and dental teams based on an approach that worked effectively for them in practice. Over the last 25 years, it’s been backed by the success of thousands of dentists across the globe who’ve attended the course and experienced the difference it makes to the patient-clinician dynamic and ultimately to case acceptance and patient retention.

This workshop will dramatically shift the patient-clinician dynamic. It will:

• Increase case acceptance and patient retention
• Remove any perception of sales pressure
• Increase patient ownership of their dental conditions
• Bridge the gap between what a patient thinks they need and what you think they need
• Take the stress out of communicating with patients
• Deepen trust and rapport with patients

Primespeak was originally designed for dentists. We recognise practices need to work as a team and so we tailored the program so that all clinicians and team members will find the tools, techniques and strategies immensely valuable and useful. In fact, to implement the Primespeak approach effectively requires an aligned team effort so that everyone is on the same page, speaking the same language. We therefore encourage the full team to attend Primespeak, wherever possible.

John Hancock said that “the greatest ability in business, is to get along with others and to influence their actions”. As a health professional, you have an ethical responsibility to influence your patients towards options that will best support their oral health and well-being. That’s very different from over-servicing or pushing treatment options that patients don’t really need. Primespeak is founded in robust neuroscientific principles and is a relationship-based approach that removes any hint of sales pressure. When Primepseak is implemented effectively, patients will make informed decisions and will feel supported, respected and cared for, regardless of the choices they make.

Increased case acceptance is often an outcome when clinicians focus on building trust and increasing a patient’s ownership of their oral health conditions.

Primespeak provides a paradigm shift from the traditional approach to communication and the New Patient Exam. Based on ethical, non-scripted foundations, it provides a toolkit of techniques rather than a recipe to be followed to the letter. In many ways, it’s quite a counter-intuitive and strategic approach, and in this sense, is unlike anything else in the market.

Absolutely. Improving communication always requires practice and refinement, a little like learning a new language. The most effective users of Primespeak refresh and extend their communication toolkit on a regular basis, which means they often revisit the workshops to hone their skills.

The content of both workshops is the same, so the decision really depends on other factors. The face-to-face workshop is an intensive day, and allows you to start implementing the approach immediately. The virtual workshop extends over three weeks, and allows you to absorb the content over time. The virtual workshop has 4 extra hours which allows for more skills practice and a slightly deeper exploration of some of the concepts. The virtual workshop is engaging and interactive, with break-out rooms for skills practice. You have the option if you find face-to-face workshops a more effective learning environment.