For 30 years Prime Practice has been helping dentists run successful businesses.

Born and based in Australia, Prime Practice has grown to become the leader in practice management.

With 30 years of expertise in transforming dental practices, we can help you with

With 30 years of expertise in transforming dental practices, we can help you with

  • Amplifying your revenue and profitability by streamlining your systems and processes within your practice.
  • Boosting production and grow your patient base.
  • Engaging your team through effective leadership.
  • Achieving tangible results through our tried-and-tested methodology, hands-on coaching, and consistent guidance.

Meet the Prime team

Meet the Prime team

Our team of industry expert advisors has decades of experience in guiding practice principals and their teams. They identify gaps and opportunities, diagnose problems and challenges, and provide tailored systems, tools, and strategies to address the specific issues dental practices face.

A Practice Plan to enable growth

A Practice Plan to enable growth

Our Practice Plan offers the only comprehensive business support solution for the dental industry.

Learn more about our Practice Plan.

We are industry expert advisors

Whether you need consultation or support in any area of your business, our coaches/consultants and trainers are here to listen, provide guidance, and empower you and your team to achieve the desired results.

Brett Churnin

Brett is the General Manager of Customer Relationships at Prime Practice. Since he started with Prime in 2003, Brett has managed our team of coaches and personally coached and trained hundreds of dentists and their teams on all elements of running a successful dental practice.

Brett is an empowering and motivating speaker who has delivered workshops to dentists in the USA, UK, Singapore, Australia and NZ for many years. He has a deep understanding of the challenges and opportunities that dentists face when communicating with their patients and a strong commitment to helping bridge the gap between what patients think they need and what dentists diagnose.

Brett is passionate about the role that Prime Practice plays in transforming the experience of owning and working in a dental practice. And he knows that with that comes the transformation of the patient experience.

Jen Cox

Jen has been primarily focused on helping people resolve their challenges, both personal and professional and move forward in creating a compelling future over the last years in personal and corporate coaching.

With her experience as a qualified Business, Life, Health & Wellness and Neuro Linguistic Programming (NLP) Coach, Jen has a passion for human behaviour, communication and problem solving.

She has a wide variety of skills that she combines with a natural ability to coach people towards behaviours that encourage a more successful outcome.

Jen brings with her a wealth of knowledge that assists her clients at Prime Practice achieve their desired outcomes.

Michelle Gianferrari

Michelle is the CEO of Prime Practice. Michelle is an experienced leader with a passion for driving business growth and optimising sales strategies. She’s no stranger to the dental sector, having spent fifteen years with Investec in Australia and South Africa while she built a top-performing professional banking division. She also brings a wealth of knowledge in education from her time at Perpetual Private, incorporating The Private Practice where she strategically cultivated the financial education offering for the medical client segment.

She is passionate about making an immediate and impactful contribution to Prime Practice seeking to accelerate sales performance, drive business growth and reinforce a positive organisational culture.

Louise Howlett

Louise started her career as a Dental Assistant in 2000 and over the next twenty-one year’s held roles as Front Office Coordinator, Front Office Manager and Practice Administrator in Brisbane and London. Over this period, she worked at several practices that utilised Prime Practices services and was impressed by the positive change that occurred for both patients and teams.

In 2021, Louise combined her knowledge of Dentistry and the Prime Practice systems with her passion for helping and empowering individuals and joined the team as our Practice Manager (PM) Community Manager. Through the PM Programs, Louise facilitates a community for PM’s to connect, as well as provides support and resources designed exclusively to help Practice Managers lead their practices to success.

Louise also provides practices with onsite and virtual consulting and coaching services, assisting teams to provide their patients with the highest quality of service and care. 

Michelle Clark

Michelle has been a business coach and trainer since 2004, working in Australia and overseas across many industries to help clients and teams to achieve goals. Prior to coaching, Michelle founded a fitness and work-life balance business and before that worked in property valuation, acquisition and disposals in the private and government sector. Michelle has a Bachelor of Business and is a Neuro Linguistic Programming (NLP) Trainer.

With a value-focused philosophy, Michelle’s intent is for every client to leave an interaction with increased clarity, confidence, and actions to maximise opportunity. Michelle enjoys sharing knowledge on positive mindset, inspired goal setting, effective communication, measuring results, consistent actions and work-life balance. Michelle brings a diversity of experience to her coaching and training role at Prime Practice.

Daleen Kupsch

Daleen’s passion for dentistry started when she was still in high school when she began working as a dental assistant for her local family dentist. Her love for the
profession only grew from there and she has spent 20+ years working in various roles, from clinical chairside to practice management and team-based training and development for practices. After 17 years living in New York including 5 years working as a coach for a Dental Practice Management company, Daleen has relocated back to Sydney but stayed in the industry she’s so passionate about.

She knows that it truly takes a team to create a successful dental practice and is dedicated to supporting dentists and their teams towards transformational change for a deeper level of leadership, team cohesiveness and sustainable results. Daleen is thrilled to be a part of Prime Practice so she can continue to live in her purpose of creating happy and empowered dental teams who are consistently elevating the face of dentistry and the overall health of their patients.

Maya Carson

Maya is a trainer with a genuine interest in people. She has a particular interest in personality, and how this affects communication in the workplace.

Prior to joining Prime Practice, Maya worked in the Public Health sector and as a University Educator. Maya also applied her skills in the corporate arena with major clients including QANTAS, IAG and Symantec.

Maya works with individuals and teams to develop and optimise skills, whilst challenging habitual patterns of thinking and behaving. She is a firm believer that workplace performance is enhanced by developing leadership and management competencies, and enjoys facilitating clients’ insights around interpersonal communication and emotional intelligence.

Prime revolutionised my practice

I have been a part of Prime Practice since 2007 and they have taught me skills that have helped me create a positive team culture through effective leadership communication and how to successfully manage a busy practice that is thriving both financially and harmoniously. When it comes to leadership skills and training, Prime Practice have amazing insights and tools to help everyone become a better leader. The staff are so passionate about what they do and they inject that pride and passion into their training!

Karen Dolbel | Practice Manager, Chinchilla Dental Practice

With Prime I do not feel alone

Having support from Prime, especially during those early years of financial struggle and more recently with COVID has made the biggest difference to me. I love most the respectful and honest way Prime communicates with me and my staff. A skill that they have imparted to me and my team. In the end, I humbly say that even though I am a sole practitioner, with Prime I do not feel alone.

Dr Gwendolin Flanagan | BDS (Syd Uni) GDDI (CSU)